Case Study
Via Jersey City
Jersey City, New Jersey, USA
Urban
Microtransit
24 Mercedes Metris vans (6 WAV) / 2 Kia Niro electric SUVs
6/10
destinations are connections to transit
70%
of rides are shared
2x
ridership during COVID-19
Overview
After the regional transit authority canceled key bus routes in two neighborhoods already underserved by fixed route transit, Jersey City took its transportation needs into its own hands. Via worked closely with Mayor Steven Fulop’s team, ward leaders, and city transit planners to design and implement Via Jersey City to improve mobility and complement existing transit. The addition of an on-demand transportation option improved accessibility for all riders while providing greater connectivity to light rails and major downtown employment centers.
Solution
Via Jersey City launched in February 2020 with a fleet that included electric vehicles. Recognizing that the City’s central wards are already well-served by transit, Via designed an innovative service model: riders may book trips to or from these wards, but not within them. This model helps limit the replication of trips that can be served by PATH, light rail, and existing bus routes, ensuring that Via Jersey City complements — rather than competes with — existing options. In September 2020, the service expanded by almost doubling its fleet size to address the growth in demand and social distancing requirements amid the global pandemic.
Via has changed it all. Attempting to use the light rail was a challenge, as we walked 3 miles a day, doubling our commute time. Spending only $10 a week each to commute with Via has been life-changing. I had been looking to buy a car for a while, but now I see no need.”
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